Great to have you here - I hope you enjoy exploring!

‘Drawn to’ is a home for all things strategy, branding, visual and creative. In time I hope to grow the content here to explore more of the strategy side and the benefits of using visual thinking and design methods in all sorts of areas.

I love using visual approaches to strategic problem solving, using design processes to understand staff & customer experiences and creating project visuals that bring to life their ethos and mission, reaching those they exist to serve with the right messages.

The cross-pollination of ideas across different technical disciplines can be hugely fertile ground for learning and innovation and I love to work across eclectic areas and organisations. The most inspiring projects for me always centre on the people involved, and a strong driving purpose.

You will find some examples of ‘applied’ creativity and design work - from business branding and promotional material to formatting of corporate documents. There is also a collection of original art work that I have particularly enjoyed making or learning from as I have built up skills in new areas.

I would love to know how this combination of visual thinking, creative aesthetics and strategic analysis could benefit what you are doing - get in touch!

Pippa