be seen : be heard : be remembered
whatever the message, know your audience, know yourself and you can pin down a look, a feel, a tone that silently shouts to those you want to reach
Good branding is a creative expression of your strategy, tailored to be meaningful to those that you need to reach. That is why, from business logos, to more editorial-type visual themes, it all starts with listening and learning about YOU and what you are trying to share.
there’s so much more to it than just your logo…
Branding - capturing the essence of YOU or YOUR organisation and distilling it down into something distinctive and tailored to you.,,, It all begins with getting to know what you are all about, who you are trying to reach and what difference you want to make in the world.
It is such an amazing privilege to work through this process with people and one of my favourite parts of what I do - combining the creative with the strategic with a heart for people running through both.
See more of this project for a brand new business here, or more examples of visual identity and editorial work below….
More visual identity work…
focus where it matters
make it stand out
share your vision
visual identity for a building project - here applied to fundraising communications materials
be ready for action
promotional ads and presentation templates for a themed series of talks
reinforce your message visually
typographic header and powerpoint backgrounds based around the crown emblem central to the theme
capture the buzz
an energetic logo for a local kids club
make it personal
another small business - this emblem was created by hand and processed digitally to give a scalable result